New Look, Same Care

We’ve rebranded for the first time since 2017! Here’s our new logo:

Our logo mark (aka icon) is – obviously – a circular eye symbol built from soft, rounded arcs in layered blues with a light accent ring and a simple central pupil.

Those pill-shaped segments suggest precise laser pathways, while the smooth edges are intended to echo our approach to Advanced Surface Ablation (ASA): effective reshaping without unnecessary cutting and creating a flap. It’s calm, modern, and undebatably about vision.

We retired our old look because it felt way too similar to LASIK chain branding. This identity is more “us.”

Colors & Typeface

The palette is intentionally high-contrast for readability: a deep navy for text and structure, a bright, energetic blue for emphasis, clean white for breathing room, and a touch of amber for highlights. The result is content that pops without shouting.

We also moved to simple, highly legible fonts with generous sizing and spacing so pages scan quickly at any distance. Labels, buttons, and headings are bolder and clearer, and longer paragraphs are broken into shorter, digestible blocks.

A website that’s easier on your eyes

We also revamped our website to more specifically focus on laser vision correction and make every page easier to read and navigate. You’ll notice a streamlined menu and more straightforward paths to the information people actually need when researching vision correction.

And one that answers real questions

Here’s what we’ve expanded and clarified:

• How to Research — the right questions to consider for anyone researching laser vision correction.

• Why ASA? — when surface-based correction is the better choice

• LASIK Risks — what “no-cut” really means and how we minimize risk

• Cost & Financing — transparent pricing and practical payment options

Created in partnership with Fat Squirrel Creative (fatsquirrelseo.com), the new brand and revamped site are designed to be welcoming, navigable and insightful.

We hope you enjoy the new brand and website, and if you’re considering vision correction, let’s talk!